Crafting Your
Memorable
Career Story
A step-by-step program that positions you strongly for promotions and new job opportunities in 2025 and beyond.
Enroll now to reserve your spot before the December 13 deadline!
Crafting Your
Memorable
Career Story
A step-by-step program that positions you strongly for promotions and new job opportunities in 2025 and beyond.
Enroll now to reserve your spot before the December 13 deadline!

HOW YOU TALK ABOUT WHAT YOU DO
IS AS IMPORTANT AS WHAT YOU DO.
Imagine being able to easily express
what makes you uniquely valuable
in the workplace.
You could:
Always be ready to make a persuasive case for new roles and job opportunities
Put your best foot forward during performance and development reviews
Position yourself for the recognition you and your work deserve
Create a more favorable impression when networking
Write more engaging resumes, bios, and LinkedIn profiles
You can start 2025 with this level of confidence and ease with the Crafting Your Memorable Career Story program.
The Crafting Your Memorable Career Story program enables you to always be ready whenever you find yourself in a situation where people need to know who you are and how you add value.
This groundbreaking step-by-step program provides the structure and support you need to create your OWN unique and compelling written career story.
- Influence, persuasion and presence (Mastering the Power Skills podcast)
- Self-promotion and branding (The Art of Self-Promotion book)
Together, Kathy and Debby will help you avoid the common pitfalls of telling your career story and guide you in crafting a story that is vivid and memorable….while still striking the appropriate professional tone.
The Crafting Your Memorable Career Story program
doesn’t just deliver career benefits.
It enables you to overcome challenges that are hard to tackle on your own.
Almost all of our clients face one or more of the following hurdles.
Take a look—do you face some of these as well?
- You don’t have time: You have a busy life and you don’t have the space to create a good description of your value until you’re forced to by circumstances.
- You don’t have perspective: You’re too close to the details of your career and find it difficult to step back and see the underlying themes.
- You don’t have the language: You don’t know how to use interesting and vivid language while remaining professional and appropriate.
- You don’t know how to shift the conversation to tell your story: You let decision-makers ask you for data and information about yourself and your career in a way that creates a jumbled impression vs a clear and engaging story.
- You shy away from self-promotion: You don’t want to appear arrogant or egotistical, and you prefer to let your work speak for itself.

Unfortunately, when you don’t address these challenges, they can lead to some undesirable outcomes.
- You have to rush to pull information together when you suddenly learn that you’re in the running for a new role or facing a reorganization.
- You’re uncertain whether information you provide is persuasive and engaging.
- You’re worried that decision-makers don’t have a clear line of sight as to why you are unique.
- You lack distinctiveness when people encounter you through networking or LinkedIn.
- You lose ground to peers who feel more comfortable in speaking about the value they can contribute.
But YOU don’t have to struggle with these challenges going forward.
The Crafting Your Memorable Career Story program
gives you all you need to start 2025 well-prepared
to express what makes you unique and how you add value.

Here’s a quick rundown of what you get in
the Crafting Your Memorable Career Story program:
✔ 3 recorded course modules, delivered to the online platform in a phased approach over 6 weeks.
✔ A step-by-step process for crafting your own memorable written story, one that you can use right now and update with ease over the years to come.
✔ A step-by-step template for putting your story into an engaging written form.
✔ Examples of stories crafted by others in the same format to inspire you.
✔ Additional written guides to support you as you craft your story, including a lexicon of words and phrases that resonate with decision-makers.
✔ At least two LIVE group Q & A, feedback, and coaching sessions to further support you at key points in the process (recorded for subsequent viewing)
✔ OPTIONAL membership in a private unlisted LinkedIn group where you can post questions and learn from the answers to other participant questions during the course.
✔ Continued access to the online platform for up to 6 months from start date so you can review and refine your career story as many times as you like.
✔ OPTIONAL personal one-on-one coaching and editing sessions with Kathy or Debby for an additional discounted fee. (LIMITED to 6 participants who opt-in on a first-come, first-served basis.)
All that is an amazing value at only $495.
It’s an investment that will consistently pay you dividends over the course of your entire career.
Not only is the cost to you substantially less than you would pay most skilled resume writers, you ALSO will gain the skills and resources you need to update your story over the course of your career.
AND should you choose to sign up for the optional one-on-one coaching sessions with Kathy or Debby (at an additional fee of $299),
you’ll have direct access to world-class experts for whom senior leaders regularly pay five or more figures.Enroll Now
How does the program unfold?
- Kathy and Debby will provide you with an overview of where you’ll be going and some preliminary exercises for you to complete over the holidays.
- Don’t worry--the exercises are not time-consuming, and most people find this reflection enjoyable! You’ll be creating a rich source document that you can rely on when you move on to crafting your story in January.
Module 2 of the program is Telling Your Story, and it will become available to you on January 6, 2025.
- Kathy and Debby will provide you with a story template that you can complete to craft your own unique story…the same template that has won rave reviews from their individual coaching clients, the decisionmakers they deal with, and executive search firms.
- You’ll gather information from your source document, with access to a variety of support materials. These include example stories crafted by other leaders and a lexicon of engaging words and phrases from which to select what makes you distinctive.


- Kathy and Debby will provide tips as to how to use/adapt your story in different contexts (resumes, LinkedIn, short form bios, verbally).
- You’ll also learn how to update your story as your career unfolds.
Throughout the course, you’ll have access to several live Q & A sessions, as well as the private LinkedIn group, where you’ll find answers, coaching, and feedback on selected participant stories. And of course, all materials and recorded sessions will be available to you on the online program platform for a total of six months.
Finally, for the additional highly discounted fee of $299, Kathy or Debby work one-on-one with you to review your story, provide feedback and suggestions, and coach you as to how to use it going forward. [LIMITED to first 6 participants who opt-in on a first-come, first-served basis.]
- Kathy and Debby will provide tips as to how to use/adapt your story in different contexts (resumes, LinkedIn, short form bios, verbally).
- You’ll also learn how to update your story as your career unfolds.
Throughout the course, you’ll have access to several live Q & A sessions, as well as the private LinkedIn group, where you’ll find answers, coaching, and feedback on selected participant stories. And of course, all materials and recorded sessions will be available to you on the online program platform for a total of six months.
Finally, for the additional highly discounted fee of $299, Kathy or Debby work one-on-one with you to review your story, provide feedback and suggestions, and coach you as to how to use it going forward. [LIMITED to first 6 participants who opt-in on a first-come, first-served basis.]
Get ready to craft your OWN memorable career story
at an amazing value at only $495
And don’t delay if you want to be among the 6 lucky participants
who qualify for one-on-one coaching with Kathy or Debby!
[LIMITED OFFER at an additional discounted fee. See FAQ’s for details.]
FAQ


After you create the first draft of your career story according to the process in the program, you can send it to us for our review, suggestions, and comments. You also get one-hour of live coaching to workshop your story with either Kathy or Debby. This session can be booked as either two 30-minute sessions or one 60-minute session.
